How do you get casual users–folks who aren’t even customers yet–to give up their valuable email addresses and add yet another stack to their inboxes? Ooffer them something in return, while gently making it clear that this is their one and only chance. Role: UX writer/consultant.
Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.