Hornblower Cruises: Collateral

The client request was for a new kind of piece: Not a copy-heavy 10-page brochure, but a profoundly simple folded card with a fresh perspective. The cover headline quietly boasts, “We create amazing experiences”; an interior headline invites on-board mischief with “Make some waves.” Client: Hornblower Yachts. Role: Freelance creative director/copywriter.