WASP is a platform for wearables like FitBit and iWatch. The challenge here was to simultaneously convey both the technical advantage (low power consumption) and the lifestyle one. Client: Maxim Integrated. Role: Senior Copywriter.


WASP is a platform for wearables like FitBit and iWatch. The challenge here was to simultaneously convey both the technical advantage (low power consumption) and the lifestyle one. Client: Maxim Integrated. Role: Senior Copywriter.