Just as important as generating clean power is conserving the power you do use. Business can’t always be sure of its source, but they can conserve it. This software to automatically turn off huge numbers of computers at night accomplished just that. The giant (and green) on/off button helped get our message across. A double-page ad in the style section may seem like an odd media choice, but we wanted our name on everyone’s lips, not just engineers’—hence the “pass-along scissors.” Role: Creative Director/Writer.